The United States Postal Service is constantly improving direct mail to make it more relevant. One of their latest innovations is called Informed Delivery and it provides eligible residential consumers with a digital preview of their household's incoming mail scheduled to arrive soon. Users can view a color image of the address side of incoming letter-sized mailpieces via email or an online dashboard.
We can help create a direct mail campaign for you that takes advantage of the many features that Informed Delivery offers.
We can also create a clickable link so they can be directed to a landing page on your website. This allows you to direct users to an order entry page on your website so they can make a reservation, see the daily specials or order something for takeout. Studies by the United States Post Office shows multichannel marketing can achieve a 20% to 40% lift when you integrate Informed Delivery with Direct Mail.
We literally wrote the book when it comes to Informed Delivery Campaigns:
3 Tips for Successful marketing with Informed Delivery